Search engine optimization, recognized as SEO, is generally a process that involves preparation of a website and all of its pages to ensure maximum visibility in the online search engine results, whether paid or organic results. The search engine optimization in turn, uses bots and other tools to crawl the web for content relevant to specific keywords or phrases.
When a user enters the keyword or phrase at the search box of the engine, a list of natural or organic search results are displayed. In addition, paid search email addresses are displayed on the same page at the top and sides of the search results.
Search engine optimization is viewed by many as method to manipulate the search results which may lead with site not relevant to a keyword ranking high during the search results page. Although it may be good for the website owner as users often don’t turn to page two or three for more results, it might also mean less relevant results for the driver.
Importance for Ranking
Notwithstanding the bad reputation that many search engine optimization companies have developed over the years because of over manipulation of search results, one must note that without any form of SEO, it will be hard for a website to be found.
Even with top-ranking content and high relevancy to users, a site can disappear amongst the thousands of competitors on the The web. It may also mean how the user loses from relevant content in addition to the website owner experiencing low traffic numbers and sales. The mere effort and price designing the website and maintaining it cannot be justified if nobody sees and uses it.
Search engine optimization is thus not an evil method for cheating search engines, but rather a key means to establishing a site’s presence. Many business owners, however, still confuse the process with online promotion and marketing. SEO is one aspect of online marketing only, but an ideal one.
Aspects of SEO
It includes the editing of pages to sure specific keywords relevant on the content are put right. Such editing can also involve adding tags on HTML (Hypertext Mark-up Language) which are recognized as Meta data. Typical tags are that of title, author, description, and keyword. Optimization must do to ensure good ranking in image, video and blog engines in accessory for the normal web search. A website could also want to rank well in local, academic or vertical searches.
SEO can be used as a part of the overall online strategy and involves keyword research to assess which keywords a specific audience uses to locate information about a relevant topic area. As part of general strategy not just keyword placement, but the existing navigation tools of a site will be looked into. With the latest algorithm changes in Google for instance, favouring a lower keyword density, freshness of content, and authority belonging to the writer, the techniques used should be adapted positive ongoing solid ranking for particular terms.
Link Building
Relevance is important, nevertheless the linking strategy also forms part of proper search engine optimization. Search consider while 5mp may not of the inbound links when assessing a webpage. One should further keep in mind that even one poorly or over optimized page in a web business can change the overall placement of the world wide web site.
Several Steps
The website is prepared for indexing via search engines through optimization. The next step would ensure inclusion in the search results. Submission to the major engines could be the next stairway. Blog optimization must be also done until the posts shows up on search last. Paid search forms another part with the SEO strategy and should not be ignored. The preparation process may involve the inclusion of automatic robot.txt files for prevention of indexing particular pages like login, terms and conditions, privacy statements, and shopping checkout posts.
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